As a brand new laundromat, Modern Spin was in need of a brand identity. They're goal was to become a new type of laundromat. One that is portrayed as a top-notch, clean and welcoming environment.

Redefining the traditional laundromat experience, the brand design merges function with personality, balancing modern aesthetics with practical communication to create a cohesive and welcoming laundromat identity.

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A customized washing machine icon in the “O” of “MODERN” and a clean sparkle in the "I," immediately communicates the brand’s purpose while a simple bold typeface conveys the strength and clarity of their services.

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Bright & deep blues reinforce cleanliness, trust, and a cool modern vibe which is used across all marketing materials in a playful, bubbly manner. Welcoming families to do their laundry with ease of mind.