MR GREEK
INDUSTRY: Restaurant
YEAR: 2022-2025
AGENCY:
Colossus Media Group
ROLE:
Lead Designer
SCOPE:
Brand Evolution · Art Direction · Web Design · Campaign Design · Email Marketing · Social Media · Print Collateral · Menus · Apparel
Mr Greek is a family-friendly Greek Mediterranean restaurant located in Belmar, New Jersey. With an identity rooted in Greek culture and coastal influences, the restaurant combines traditional Mediterranean cuisine with a casual, approachable dining experience at the Jersey Shore.
Mr Greek already had the foundation of a recognizable identity, including its trident logo, evil eye symbol and Greek-inspired patterns, but lacked a cohesive visual system connecting those elements across the brand. The challenge was to build on what already existed rather than replace it, creating a more distinctive and established identity that reflected the restaurant's Greek heritage across web, digital and print.
I expanded Mr Greek's existing identity into a more cohesive visual system inspired by the colors, patterns and coastal character associated with Greek culture. Building on established brand elements such as the trident logo and evil eye, I introduced a consistent approach to typography, imagery, color and supporting graphics that gave the brand a stronger personality while clearly defining Mr Greek as a Greek Mediterranean restaurant.
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The refreshed visual direction was first established through a redesigned website that captured the essence of Greek culture while aligning with the restaurant's existing branding. The visual language draws from the blues and whites commonly associated with Greece, particularly the Cycladic Islands, where these colors are famously used in architecture to represent the sky and sea and ward off the evil eye.
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This new direction established the tone for Mr Greek's evolving identity and was extended across social media, email marketing, menus, print collateral, apparel and ongoing promotions. Each application combined recognizable brand elements with Mediterranean-inspired visuals, creating a flexible system that could adapt across different platforms while strengthening the restaurant's cultural connection and presence in Belmar, New Jersey.
