MR GREEK
Marketing / Advertising | Web Design
INDUSTRY: Restaurant
YEAR: 2022-2025
AGENCY: Colossus Media Group
ROLE: Lead Designer
Mr. Greek is a family friendly Greek Mediterranean cuisine restaurant located in Belmar, NJ.
Mr Greek was in need of help enhancing their brand identity to attract more customers. They wanted their greek heritage to show through their website, social, and print materials. Although they already had a basic identity such as their logo representing the greek god Poseidon’s Trident, the evil eye symbol, and some greek patterns, they were looking for help expanding that identity in new ways that would make them feel more established and personalized.
A new website was designed to capture some of the essence of greek culture that aligned with their current branding, as well as, clearly defining who they are and what they sell as a mediterranean cuisine restaurant.
This style of greek heritage mainly includes the standard blues and whites seen throughout Greece. Specifically in the Cycladic Islands where the colors are famously known to be found in archetecture "representing the sky & sea and warding off the evil eye."
This new look for Mr Greek has set the vibe of their refurbished identity and was carried out through email marketing, social graphics, and print material. Enhancing their cultural background and establishing them as a popular greek mediterranean restaurant in Belmar, New Jersey.
