BURGER 25
INDUSTRY: Burger Restaurant
YEAR: 2022-2025
AGENCY:
Colossus Media Group
ROLE:
Lead Designer
SCOPE:
Web Design · Art Direction · Campaign Design · Social Media · Digital Advertising · Print · Menus · Large-Format Advertising
Burger 25 is a New Jersey-based restaurant brand known for its extensive burger lineup, monthly food and shake specials, and bold, energetic personality. With a growing presence throughout the Jersey Shore, the brand combines a modern visual style with a playful approach to food and marketing.
As Burger 25 continued to grow, the brand needed a stronger and more consistent presence across its expanding mix of marketing channels. The challenge was to translate its existing identity into a flexible visual system that could support everything from its website and digital advertising to social campaigns, menus and print, while keeping the brand recognizable across every customer touchpoint.
I expanded Burger 25's existing identity into a flexible marketing system designed to work across digital, print and physical advertising. Building on the brand's bold typography, energetic imagery and playful personality, I created a consistent visual approach that could adapt to everything from major promotions and monthly specials to everyday brand communications.
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The system was applied across the website, social media, digital advertising, TV graphics, menus, magazine ads and large-format placements, including digital boat billboards along the Jersey Shore. While individual campaigns were given room to feel unique, recurring brand elements helped keep Burger 25 recognizable across every platform and customer touchpoint.
