LAURITA WINERY
INDUSTRY: Winery
YEAR: 2025-2026
AGENCY:
Colossus Media Group
ROLE:
Lead Designer
SCOPE:
Event Graphics
Laurita Winery is an estate-grown winery in New Egypt, New Jersey known for its wine, seasonal experiences and active calendar of community events. From recurring food truck festivals and themed nights to specialty events throughout the year, events play a major role in the winery's customer experience and ongoing marketing.
With a calendar of up to 10 events each month, Laurita needed a more efficient and consistent approach to event marketing. Each event had to feel distinct enough to capture attention while remaining recognizable as part of the Laurita Winery brand. The graphics also needed to adapt across multiple digital platforms, accommodate frequent date and information changes, and be produced within increasingly fast turnaround times.
I developed a flexible event design system that balanced consistency with enough creative variety to give each Laurita event its own personality. Recurring events were built around adaptable templates that established recognizable typography, layout and visual conventions while allowing dates, details and imagery to be updated efficiently from month to month.
Specialty events were given more customized creative directions while still maintaining a connection to the larger Laurita visual language. As the volume of events increased and timelines became more demanding, I also incorporated AI-assisted image generation into parts of the creative process to quickly explore concepts and create supporting imagery, which was then refined and integrated into the final designs.
The result was a scalable workflow capable of supporting a busy event calendar across social media, Facebook events, Tock and other digital touchpoints while keeping Laurita's event marketing visually consistent and engaging.
RECURRING EVENTS
SPECIALTY EVENTS
AI ASSISTED GRAPHICS
FOOD TRUCK & MUSIC FEST LOGO
Bonus Project
At the start of these event graphic requests, Laurita needed a logo to replace their old season pass badge for promotional graphics. A simple and playful badge was designed to literally represent the food truck & music festival events they hold. Featuring a symbolic New Jersey license plate to represent the local food truck venders who participate in these events.