LAURITA WINERY
Event Graphics
INDUSTRY: Winery
YEAR: 2025-2026
AGENCY: Colossus Media Group
ROLE: Lead Designer
Laurita Winery is an estate-grown winery in New Egypt, NJ. They are known for their popular events and food truck festivals, as well as flower picking and wine tasting.
Laurita was in need of fresh, new, unique monthly event graphics that not only directly explained their events visually, but were eye catching and scalable across social platforms such as Facebook, Instagram, and Tock. What they lacked was brand consistency and structure in their graphics. They weren't as inviting as they could've been.
A style was created through templated layouts to not only help make these events look fun, unique and inviting, but to create brand consistency.
They hold up to 10 events each month, which meant unique templates were very important. Many graphics have been templated for dates and info changes, but styles stay consistent each month once the design for that event was created.
Other event graphics were customized for the specific event. As the year went on, deadlines became more urgent. AI was very helpful in the process of creating fresh new concepts for these graphics and providing consistent recognition of Laurita Winery events.
RECURRING EVENTS
SPECIALTY EVENTS
AI ASSISTED GRAPHICS
FOOD TRUCK & MUSIC FEST LOGO
Bonus Project
At the start of these event graphic requests, Laurita needed a logo to replace their old season pass badge for promotional graphics. A simple and playful badge was designed to literally represent the food truck & music festival events they hold. Featuring a symbolic New Jersey license plate to represent the local food truck venders who participate in these events.